This project is in line with the purpose and commitment that we have made as a brand for some years to promote social contexts that promote equality and foster a healthy friendship. If more people help us by integrating motion capture and languages, we can finally unify this 'new gamer sign language.' "Īdds Carmen María Bell-Taylor, marketing director of Pilsen Callao, AB-InBev Peru: "As a result of the pandemic, virtual spaces became even more relevant, such as video games, which are an important socialization space for young people today. But we are also seeking more developers who are currently in the research process who can adapt our development and thus integrate it into other channels or other technologies that promote platform equity. In communities where the streamer speaks several languages, it is convenient to make use of the Translator bot, a bot that automatically takes care of translate. But you can enable a timer on MEE6 with a message including. This may not be exactly the scheduled messages option. A multi-functional Discord bot that offers a lot of functions from music control to server moderation. "From there, we found various ASL groups or deaf/HoH gamers, who helped us throughout the development of the campaign. MEE6 is another Discord bot that can send timed messages. "The development of the bot was most challenging because we had to do a lot of research within the community and struggled with the little data that it currently has," Franco tells Muse. The project took 10 months to complete with help from ASL groups and deaf gamers for real-time feedback.
The bots were promoted on Pilsen Callao's social media platforms and through well-known gamers in Peru. But for some sectors, there is an inequity, especially when we talk about deaf people, those who cannot socialize in the same way when conversing within Discord." "Since video games are one of the main spaces for socialization, a place that, thanks to Discord, is not only a space where we give instructions or orders, it has also become the ideal place where friends talk to each other. "Pilsen Callao has been working in recent years on the concept of friendship without differences, and this should also be reflected in video games," says Sergio Franco, general creative director of Fahrenheit DDB/FTW DDB Peru.
So how did a beer company get involved in the gaming community? It all goes back to friendship.
Discord time translate bot download#
Gamers can download the E-nterpreters from the Pilsen Callao site and activate them when they sign back in to Discord.
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